Consumer personas

Unique brand + product positioning

Competitive landscape + pricing

Personality + voice

Vision, Mission + Values

Messaging Pillars

Copywriting

Sales strategy

Channel planning

Sales asset development: pitch, catalog + linesheet 

Account opening: Merchant introductions, pitching + contract negotiation

DTC: merchandising, consumer experience + site optimization

Launch support

Calendar with omni-channel marketing strategies 

Sales, education + training materials 

PR, advertising + influencer: agency selection, vetting + briefing

Product merchandising, assortment + display

Partnerships, ambassador + social strategy

Protection of intellectual property

Import + fulfillment

Development of existing retail + new door expansion

Forecast + demand planning 

Assortment optimization

Product pipeline + launch cadence

Retailer marketing + PR support

Site + email performance